I assumed it was simply my web. Or perhaps Fb was simply mad I’d deleted their app and bragged about it.
However because it turned out, Fb’s uptime took an enormous hit….throughout the globe. This included Instagram and Whatsapp.
Paradoxically, everybody went to Twitter to complain about it.
Till then, I hadn’t realized what number of companies depend on Fb. Not just for promoting, however for communication and totally different types of team-building.
From what I learn, it looks as if that is akin to all copies of Microsoft Home windows crapping out concurrently due to a bug in 1998.
This jogs my memory of an oft repeated not effectively adopted quote: “Don’t put all of your eggs in a single basket.” However that’s the issue with monopolies. You solely have one basket and somebody chained it to your wrist.
Luckily, Fb isn’t but a full monopoly. You possibly can nonetheless diversify your technique of communication and promoting.
Easy methods to Diversify Your Technique of Communication and Promoting
Fb isn’t a nasty place to promote. Adverts present up precisely the place you want them and the associated fee continues to be pretty low-cost. However utilizing just one type of promoting means you’re chopping your attain by a bit.
Take e-mail advertising and marketing for instance. You’ll lose out on a attainable viewers of three.7 billion individuals who use e-mail.
Whereas your precise target market isn’t that large, you possibly can think about how a lot of that quantity is your target market. If you happen to’re not utilizing one thing like Hubspot Mailchimp Connection alongside Fb, you’re lacking out on potential.
Going Again to Morse Code?
How would you talk together with your crew in the event you solely had one technique of communication accessible? We don’t have the telegram system anymore. You possibly can’t simply wire somebody a message.
Mail would take endlessly, however do you even have anybody’s bodily tackle? How about their telephone quantity?
Distant groups are superior, however you want to be sure to’ve acquired backup communication strategies in place. Even in a catastrophe, cell towers will stay functioning because of Authorities. So, make a traditional Rolodex and get your crew’s contact info.
Study from the Fb crash. Don’t put all of your communication and promoting eggs in a single basket. You’ll thank me some day.