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The PMA’s Coupons and Offers Council not too long ago launched a brand new whitepaper that dives into the usage of coupons from a shopper’s perspective. It consists of the historical past of coupons, service provider methods for utilizing coupons, greatest practices, why coupons are worthwhile, and why shoppers are drawn to on-line coupons.
Listed below are the important thing takeaways:
- Metrics show that buyers not solely love coupons in a web based setting but additionally depend on their utilization in most transactions.
- Customers embrace coupons in nearly any content material however the simpler and extra seamless the expertise, the higher.
- There’s actually no demographic for on-line coupon utilization – they’re ubiquitous.
- Retailers can use shopper habits to create a greater coupon expertise.
- Digital coupons are incremental.
This new whitepaper is now obtainable for anybody to obtain. Non-members can obtain the complete survey report by means of our Whitepapers and Guides web page. PMA members can log in to their accounts to obtain or go to the Paperwork and Downloads Channel in Slack.
Learn the complete PMA publish right here!
FMTC is a company member of the PMA – be taught extra concerning the Efficiency Advertising and marketing Affiliation and be a part of in the present day!