Deep Work vs. Shallow Work

Deep Work vs. Shallow Work

Ding! You’ve bought mail!

You test your e-email. You reply to that one factor and you then keep in mind that different factor you had been going to answer to.

One little bit of “essential” work results in one other and shortly half the morning is gone. When you’re a freelancer like me, this implies you’ve made no cash.

Certain, you’ve caught up on all of the niggling small duties you’ve postpone, however are you any nearer to your targets?

When you’re a enterprise proprietor or a marketer or a author like me, this type of time waster frustrates you to no finish. However should you be taught to arrange early and acknowledge the worth distinction between shallow work and deep work, you’ll ease your frustration. Let’s take a look at how that’s attainable.

Automate That Shallow Work

You’ll by no means do away with shallow work fully. There’ll at all times be that one e-mail you must most likely put some private touches on or that convention name.

However should you may outsource most of your shallow work, would you make more cash? Most actually.

This text by Radcrafters recommends automating your shallow work and as a lot of your advertising earlier than you even execute your advertising plan. However should you’re already deep into your advertising and also you’re manually doing most of it, it’s time to have a look at digital advertising automation.


Solely individuals my age or older will get the primary line of this text. When you’d requested faculty age me if e mail would nonetheless be related in 10 years, I’d have stated no.

However all of us nonetheless use e mail in the present day to maintain up with issues like our funds, to speak to our enterprise companions, and to maintain up with our favourite merchandise.

It then is smart that 80% of retail professionals say their biggest driver of buyer retention is e mail.

However sending prolonged emails each day takes time. Since e-mail nonetheless converts decently effectively, it’s value it to spend a bit cash on automation.

Social Media

The most important downside with social media is that it’s distracting. I deleted my Fb app simply due to this downside. I’ve turn into extra productive since.

However should you’re manually posting to social media, not solely are you losing time, you’re prone to get distracted. Why? As a result of social media is inherently designed to distract you.

Social media isn’t social, it’s leisure. You’re utilizing leisure to draw your prospects and leads.

Automation will preserve you from falling into that entice. It’s going to additionally provide you with extra time to dedicate to your deep work, work that makes you cash. And lastly, you gained’t neglect to put up to a specific platform as a result of most automation software program posts to all of the platforms you want.


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